According to a survey about product placement conducted among consumers in the United States in March 2022, 40 percent of respondents said they felt electronics brands benefitted the greatest from appearing in video games. This was followed by 37 percent of respondents citing car brands, and 31 percent mentioning food brands.
Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category
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YouGov. (May 4, 2022). Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
YouGov. "Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category ." Chart. May 4, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
YouGov. (2022). Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
YouGov. "Share of Consumers Deeming Product Placement in Video Games to Be Effective in The United States as of March 2022, by Category ." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
YouGov, Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category Statista, https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/ (last visited August 24, 2024)
Share of consumers deeming product placement in video games to be effective in the United States as of March 2022, by category [Graph], YouGov, May 4, 2022. [Online]. Available: https://www.statista.com/statistics/1342918/consumers-considering-product-placement-video-games-effective-us/
