Members of Generation Z required the highest discount rate to convince them to make a purchase on Black Friday in 2022: over a quarter said that a discount of 41 to 50 percent was necessary. For the three oldest age ranges, the most common answer was a 21 to 30 percent discount.
Discount level that would convince consumers to make a purchase on Black Friday or Cyber Monday in 2022 in the United Kingdom (UK), by age
Discount
18-24
25-34
35-44
45-54
54+
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money.co.uk. (November 1, 2022). Discount level that would convince consumers to make a purchase on Black Friday or Cyber Monday in 2022 in the United Kingdom (UK), by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1342850/convincing-black-friday-discount-uk-by-age/
money.co.uk. "Discount level that would convince consumers to make a purchase on Black Friday or Cyber Monday in 2022 in the United Kingdom (UK), by age." Chart. November 1, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1342850/convincing-black-friday-discount-uk-by-age/
money.co.uk. (2022). Discount level that would convince consumers to make a purchase on Black Friday or Cyber Monday in 2022 in the United Kingdom (UK), by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1342850/convincing-black-friday-discount-uk-by-age/
money.co.uk. "Discount Level That Would Convince Consumers to Make a Purchase on Black Friday or Cyber Monday in 2022 in The United Kingdom (Uk), by Age." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1342850/convincing-black-friday-discount-uk-by-age/
money.co.uk, Discount level that would convince consumers to make a purchase on Black Friday or Cyber Monday in 2022 in the United Kingdom (UK), by age Statista, https://www.statista.com/statistics/1342850/convincing-black-friday-discount-uk-by-age/ (last visited August 25, 2024)
Discount level that would convince consumers to make a purchase on Black Friday or Cyber Monday in 2022 in the United Kingdom (UK), by age [Graph], money.co.uk, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1342850/convincing-black-friday-discount-uk-by-age/