In 2022, a survey revealed that Hello Fresh was the most well-known direct brand amongst Australian shoppers, with over 70 percent of surveyed participants aware of the brand. Several brands witnessed a rise in awareness amongst shoppers from the previous year, with notable increases in awareness for Marley Spoon, Koala, Canva, and Ecosa.
Share of shoppers aware of direct brands in Australia in 2022, by brand
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IAB Australia. (August 1, 2022). Share of shoppers aware of direct brands in Australia in 2022, by brand [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
IAB Australia. "Share of shoppers aware of direct brands in Australia in 2022, by brand ." Chart. August 1, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
IAB Australia. (2022). Share of shoppers aware of direct brands in Australia in 2022, by brand . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
IAB Australia. "Share of Shoppers Aware of Direct Brands in Australia in 2022, by Brand ." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
IAB Australia, Share of shoppers aware of direct brands in Australia in 2022, by brand Statista, https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/ (last visited October 02, 2024)
Share of shoppers aware of direct brands in Australia in 2022, by brand [Graph], IAB Australia, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
