In 2022, a survey revealed that Hello Fresh was the most well-known direct brand amongst Australian shoppers, with over 70 percent of surveyed participants aware of the brand. Several brands witnessed a rise in awareness amongst shoppers from the previous year, with notable increases in awareness for Marley Spoon, Koala, Canva, and Ecosa.
Share of shoppers aware of direct brands in Australia in 2022, by brand
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IAB Australia. (August 1, 2022). Share of shoppers aware of direct brands in Australia in 2022, by brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
IAB Australia. "Share of shoppers aware of direct brands in Australia in 2022, by brand ." Chart. August 1, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
IAB Australia. (2022). Share of shoppers aware of direct brands in Australia in 2022, by brand . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
IAB Australia. "Share of Shoppers Aware of Direct Brands in Australia in 2022, by Brand ." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
IAB Australia, Share of shoppers aware of direct brands in Australia in 2022, by brand Statista, https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/ (last visited December 22, 2024)
Share of shoppers aware of direct brands in Australia in 2022, by brand [Graph], IAB Australia, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1342840/australia-consumer-direct-brand-awareness-by-brand/
