According to a survey conducted among consumers in the United States in October 2022, 64 percent of respondents said ad agencies and PR firms working for fossil fuel brands should be held accountable for obstructing climate change, while 59 percent said they should be held liable for greenwashing.
Share of consumers who believe ad agencies and PR firms working for fossil fuel brands should be held liable for sustainability issues in the United States as of October 2022
Characteristic
Greenwashing
Obstructing climate change
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MediaPost. (October 26, 2022). Share of consumers who believe ad agencies and PR firms working for fossil fuel brands should be held liable for sustainability issues in the United States as of October 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1342765/consumers-believing-ad-industry-should-be-held-liable-for-sustainability-us/
MediaPost. "Share of consumers who believe ad agencies and PR firms working for fossil fuel brands should be held liable for sustainability issues in the United States as of October 2022 ." Chart. October 26, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1342765/consumers-believing-ad-industry-should-be-held-liable-for-sustainability-us/
MediaPost. (2022). Share of consumers who believe ad agencies and PR firms working for fossil fuel brands should be held liable for sustainability issues in the United States as of October 2022 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1342765/consumers-believing-ad-industry-should-be-held-liable-for-sustainability-us/
MediaPost. "Share of Consumers Who Believe Ad Agencies and Pr Firms Working for Fossil Fuel Brands Should Be Held Liable for Sustainability Issues in The United States as of October 2022 ." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1342765/consumers-believing-ad-industry-should-be-held-liable-for-sustainability-us/
MediaPost, Share of consumers who believe ad agencies and PR firms working for fossil fuel brands should be held liable for sustainability issues in the United States as of October 2022 Statista, https://www.statista.com/statistics/1342765/consumers-believing-ad-industry-should-be-held-liable-for-sustainability-us/ (last visited July 22, 2024)
Share of consumers who believe ad agencies and PR firms working for fossil fuel brands should be held liable for sustainability issues in the United States as of October 2022 [Graph], MediaPost, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1342765/consumers-believing-ad-industry-should-be-held-liable-for-sustainability-us/