percent of people part of Generations Y, X, and baby boomers surveyed in the United States reported being at least somewhat interested in watching the next James Bond film. Among responding adult members of Generation Z, however, that share stood below
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percent. Zoomers also recorded the highest percentage of respondents who did not know or did not have an opinion about that movie franchise.
Interest in watching the next James Bond movie regardless of who plays the lead role among adults in the United States as of October 2022, by generation
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Interest in watching the next James Bond movie regardless of who plays the lead role among adults in the United States as of October 2022, by generation
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The source defined each generation as follows:
Generation Z: born between 1997 and 2012.
Millennials: born between 1981 and 1996.
Generation X: born between 1965 and 1980.
Baby boomers: born between 1946 and 1964.
Percentage points exceeding or missing to 100 percent are probably due to rounding.
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Morning Consult (@MorningConsult). (October 31, 2022). Interest in watching the next James Bond movie regardless of who plays the lead role among adults in the United States as of October 2022, by generation [Graph]. In Statista. Retrieved August 13, 2025, from https://www.statista.com/statistics/1342654/interest-james-bond-generation-united-states/
Morning Consult (@MorningConsult). "Interest in watching the next James Bond movie regardless of who plays the lead role among adults in the United States as of October 2022, by generation." Chart. October 31, 2022. Statista. Accessed August 13, 2025. https://www.statista.com/statistics/1342654/interest-james-bond-generation-united-states/
Morning Consult (@MorningConsult). (2022). Interest in watching the next James Bond movie regardless of who plays the lead role among adults in the United States as of October 2022, by generation. Statista. Statista Inc.. Accessed: August 13, 2025. https://www.statista.com/statistics/1342654/interest-james-bond-generation-united-states/
Morning Consult (@MorningConsult). "Interest in Watching The next James Bond Movie Regardless of Who Plays The Lead Role among Adults in The United States as of October 2022, by Generation." Statista, Statista Inc., 31 Oct 2022, https://www.statista.com/statistics/1342654/interest-james-bond-generation-united-states/
Morning Consult (@MorningConsult), Interest in watching the next James Bond movie regardless of who plays the lead role among adults in the United States as of October 2022, by generation Statista, https://www.statista.com/statistics/1342654/interest-james-bond-generation-united-states/ (last visited August 13, 2025)
Interest in watching the next James Bond movie regardless of who plays the lead role among adults in the United States as of October 2022, by generation [Graph], Morning Consult (@MorningConsult), October 31, 2022. [Online]. Available: https://www.statista.com/statistics/1342654/interest-james-bond-generation-united-states/
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