As revealed by a panel survey on tobacco consumption conducted between July and August 2023 by Rakuten Insight, IQOS Iluma was the most popular heated tobacco product in Japan, with more than 21.1 percent of respondents using the battery-powered tobacco product. IQOS Iluma One was the second most popular e-cigarette with a share of 20.7 percent of respondents.
Leading heated tobacco products in Japan as of August 2023
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Rakuten Insight. (September 15, 2023). Leading heated tobacco products in Japan as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. "Leading heated tobacco products in Japan as of August 2023." Chart. September 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. (2023). Leading heated tobacco products in Japan as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight. "Leading Heated Tobacco Products in Japan as of August 2023." Statista, Statista Inc., 15 Sep 2023, https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
Rakuten Insight, Leading heated tobacco products in Japan as of August 2023 Statista, https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/ (last visited December 21, 2024)
Leading heated tobacco products in Japan as of August 2023 [Graph], Rakuten Insight, September 15, 2023. [Online]. Available: https://www.statista.com/statistics/1342646/japan-heated-tobacco-products/
