PetSmart is the most well-known pet supply online shop in the U.S. Headquartered in Phoenix, Arizona, the American chain of pet superstores is recognized by 87% of respondents. Second place is shared between Chewy and Petco, with a brand awareness of 83% each. Pet Supplies Plus comes on number fourth in this list as the Michigan-based brand is recognized by over 40% of consumers in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading pet supply online shops ranked by brand awareness in the United States as of August 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 31, 2023). Leading pet supply online shops ranked by brand awareness in the United States as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1342551/most-well-known-pet-supply-online-shops-in-the-united-states/
Statista. "Leading pet supply online shops ranked by brand awareness in the United States as of August 2023." Chart. August 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1342551/most-well-known-pet-supply-online-shops-in-the-united-states/
Statista. (2023). Leading pet supply online shops ranked by brand awareness in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1342551/most-well-known-pet-supply-online-shops-in-the-united-states/
Statista. "Leading Pet Supply Online Shops Ranked by Brand Awareness in The United States as of August 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1342551/most-well-known-pet-supply-online-shops-in-the-united-states/
Statista, Leading pet supply online shops ranked by brand awareness in the United States as of August 2023 Statista, https://www.statista.com/statistics/1342551/most-well-known-pet-supply-online-shops-in-the-united-states/ (last visited December 21, 2024)
Leading pet supply online shops ranked by brand awareness in the United States as of August 2023 [Graph], Statista, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1342551/most-well-known-pet-supply-online-shops-in-the-united-states/
