In 2021, a survey was conducted in South Africa about the distribution of instant messaging applications among different living standard measures. It found that those with the highest living standard measure made up the largest share of YouTube users. This share amounted to approximately 38 percent.
Distribution of YouTube users in South Africa in 2021, by living standard measure
January 18 to May 14 and July 13 to Semptember 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Distribution of YouTube users in South Africa in 2021, by living standard measure [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1342546/distribution-of-youtube-users-in-south-africa-by-living-standard-measure/
Ornico, und World Wide Worx. "Distribution of YouTube users in South Africa in 2021, by living standard measure." Chart. June 30, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1342546/distribution-of-youtube-users-in-south-africa-by-living-standard-measure/
Ornico, World Wide Worx. (2022). Distribution of YouTube users in South Africa in 2021, by living standard measure. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1342546/distribution-of-youtube-users-in-south-africa-by-living-standard-measure/
Ornico, and World Wide Worx. "Distribution of Youtube Users in South Africa in 2021, by Living Standard Measure." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1342546/distribution-of-youtube-users-in-south-africa-by-living-standard-measure/
Ornico & World Wide Worx, Distribution of YouTube users in South Africa in 2021, by living standard measure Statista, https://www.statista.com/statistics/1342546/distribution-of-youtube-users-in-south-africa-by-living-standard-measure/ (last visited January 04, 2025)
Distribution of YouTube users in South Africa in 2021, by living standard measure [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1342546/distribution-of-youtube-users-in-south-africa-by-living-standard-measure/
