With 95 percent brand awareness, Argos is th emoste well-known furniture online shop in the UK, followed by IKEA, and B&Q. Fourth on this list is the British retailer M&S that is recognized by 91 percent of internet respondents. John Lewis & Partners comes in fifth, followed by dfs.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading furniture online shops ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading furniture online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
Statista. "Leading furniture online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
Statista. (2023). Leading furniture online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
Statista. "Leading Furniture Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/
Statista, Leading furniture online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/ (last visited August 25, 2024)
Leading furniture online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1342541/most-well-known-furniture-online-shops-in-the-uk/