Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating

Published by Małgorzata Puzio, Nov 24, 2023
The pharmaceutical company with the highest GRP in Poland was Alofarm, scoring 91,861 GRP points. US Pharmacia followed it with 59,099 GRP points.

Pharmaceutical companies with the largest Gross Rating Point (GRP)* in Poland from 2021 to 2022

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Release date

August 2022

Region

Poland

Survey time period

H1 2021 to H1 2022

Supplementary notes


Date of access is a date of released
*GRP (Gross Rating Point) is a value that determines the viewership in percentage points of a single ad impression or the sum of individual viewership in an entire advertising campaign. The indicator reflects the intensity of an advertising campaign and is considered its most synthetic measure.

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