Use of short video platforms in South African companies 2022

Published by
Natalie Cowling,
Nov 21, 2023
As of 2022, most companies in South Africa (41 percent) said that they do not use any short video platforms for advertising purposes, while 40 percent confirmed using Instagram reels. The second most used tool was Facebook reels, with 30 percent of respondents.

Usage of short video platforms in companies in South Africa in 2022, by platform

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Release date

June 2022

Region

South Africa

Survey time period

2022

Supplementary notes

The original question was: "Do you use any of these short video platforms?"

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