As of 2022, most companies in South Africa (41 percent) said that they do not use any short video platforms for advertising purposes, while 40 percent confirmed using Instagram reels. The second most used tool was Facebook reels, with 30 percent of respondents.
Usage of short video platforms in companies in South Africa in 2022, by platform
Characteristic
Share of companies
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ornico, & World Wide Worx. (June 30, 2022). Usage of short video platforms in companies in South Africa in 2022, by platform [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1342314/use-of-short-video-platforms-in-south-african-companies/
Ornico, und World Wide Worx. "Usage of short video platforms in companies in South Africa in 2022, by platform ." Chart. June 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1342314/use-of-short-video-platforms-in-south-african-companies/
Ornico, World Wide Worx. (2022). Usage of short video platforms in companies in South Africa in 2022, by platform . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1342314/use-of-short-video-platforms-in-south-african-companies/
Ornico, and World Wide Worx. "Usage of Short Video Platforms in Companies in South Africa in 2022, by Platform ." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1342314/use-of-short-video-platforms-in-south-african-companies/
Ornico & World Wide Worx, Usage of short video platforms in companies in South Africa in 2022, by platform Statista, https://www.statista.com/statistics/1342314/use-of-short-video-platforms-in-south-african-companies/ (last visited August 24, 2024)
Usage of short video platforms in companies in South Africa in 2022, by platform [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1342314/use-of-short-video-platforms-in-south-african-companies/