![Natalie Cowling](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3664_1691586009.png)
Using short video platforms in the future in South African companies 2022
As of 2022, 25 percent of companies in South Africa said they intend to use any of the known short video platforms for advertising purposes, while 16 percent negated using the platform for future purposes.