According to a survey conducted among smartphone gamers in Japan in July 2022, 59 percent of those who spent money on smartphone games within the past month had spent money on in-game item billings or gacha mechanics. These were the most common types of goods gamers spent money on, followed by game app purchases.
Most common types of goods smartphone gamers spent money on within the past month in Japan as of July 2022
among respondents who spent money on smartphone games within the past month
Method of interview
Online survey
Supplementary notes
*A gacha mechanic lets players receive random virtual items, similar to a certain type of Japanese toy vending machine. **
The original sample size consisted of 2,103 respondents who played smartphone games at least once a month, of which 501 spent money on smartphone games within the past month.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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Cross Marketing. (July 21, 2022). Most common types of goods smartphone gamers spent money on within the past month in Japan as of July 2022 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1342283/japan-goods-smartphone-gamers-spend-money-on/
Cross Marketing. "Most common types of goods smartphone gamers spent money on within the past month in Japan as of July 2022." Chart. July 21, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1342283/japan-goods-smartphone-gamers-spend-money-on/
Cross Marketing. (2022). Most common types of goods smartphone gamers spent money on within the past month in Japan as of July 2022. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1342283/japan-goods-smartphone-gamers-spend-money-on/
Cross Marketing. "Most Common Types of Goods Smartphone Gamers Spent Money on within The past Month in Japan as of July 2022." Statista, Statista Inc., 21 Jul 2022, https://www.statista.com/statistics/1342283/japan-goods-smartphone-gamers-spend-money-on/
Cross Marketing, Most common types of goods smartphone gamers spent money on within the past month in Japan as of July 2022 Statista, https://www.statista.com/statistics/1342283/japan-goods-smartphone-gamers-spend-money-on/ (last visited November 18, 2024)
Most common types of goods smartphone gamers spent money on within the past month in Japan as of July 2022 [Graph], Cross Marketing, July 21, 2022. [Online]. Available: https://www.statista.com/statistics/1342283/japan-goods-smartphone-gamers-spend-money-on/
