In 2021, a survey was conducted in South Africa about the distribution of instant messaging applications among different income levels. It found that the highest share of Instagram users made 50,000 rand and above. This share came to approximately 41 percent.
Distribution of Instagram users in South Africa in 2021, by income level
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Share of users
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January 18 to May 14 and July 13 to Semptember 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Instagram users who used the platfrom yesterday and today (at the time the survey was conducted).
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Ornico, & World Wide Worx. (June 30, 2022). Distribution of Instagram users in South Africa in 2021, by income level [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1342272/distribution-of-instagram-users-in-south-africa-in-2021-by-income-level/
Ornico, und World Wide Worx. "Distribution of Instagram users in South Africa in 2021, by income level." Chart. June 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1342272/distribution-of-instagram-users-in-south-africa-in-2021-by-income-level/
Ornico, World Wide Worx. (2022). Distribution of Instagram users in South Africa in 2021, by income level. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1342272/distribution-of-instagram-users-in-south-africa-in-2021-by-income-level/
Ornico, and World Wide Worx. "Distribution of Instagram Users in South Africa in 2021, by Income Level." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1342272/distribution-of-instagram-users-in-south-africa-in-2021-by-income-level/
Ornico & World Wide Worx, Distribution of Instagram users in South Africa in 2021, by income level Statista, https://www.statista.com/statistics/1342272/distribution-of-instagram-users-in-south-africa-in-2021-by-income-level/ (last visited August 24, 2024)
Distribution of Instagram users in South Africa in 2021, by income level [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1342272/distribution-of-instagram-users-in-south-africa-in-2021-by-income-level/