In the second half of 2022, Dior had the highest Media Impact Value (MIV) among beauty brands worldwide, with 497 million U.S. dollars. Media Impact Value is an estimated value of all posts, interactions, or articles across all traditional and digital media, including celebrities, influencers, and partners.
Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV)
(in million U.S. dollars)
Media Impact Value (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the point of view of the reader/viewer. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
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Launchmetrics. (March 8, 2023). Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/
Launchmetrics. "Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars)." Chart. March 8, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/
Launchmetrics. (2023). Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/
Launchmetrics. "Leading Beauty Brands Worldwide in 2nd Half 2022, by Media Impact Value (Miv) (in Million U.S. Dollars)." Statista, Statista Inc., 8 Mar 2023, https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/
Launchmetrics, Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars) Statista, https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/ (last visited November 23, 2024)
Leading beauty brands worldwide in 2nd half 2022, by Media Impact Value (MIV) (in million U.S. dollars) [Graph], Launchmetrics, March 8, 2023. [Online]. Available: https://www.statista.com/statistics/1342197/global-leading-beauty-brands-based-on-media-impact-value/