The Nation Brands Index (NBI) score of Russia decreased significantly in 2022, as the country's brand image was damaged by the invasion of Ukraine. In 2022, Russia's NBI score was measured at 50.5, down from 59.06 in the previous year. Furthermore, Ukraine's NBI recorded a slight decrease in view of the war. In 2022, Ukraine's nation brand reputation was evaluated higher than Russia's.
Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022
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Russia
Ukraine
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Survey characteristics refer to the latest survey.
The surveyed countries include the following: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, Turkey, the UK, and the U.S.
NBI considers six aspects: exports, governance, culture, people, tourism, and immigration and investment. The NBI score is an average of index scores for each of these aspects, with ratings based on a scale from 1 (the worst) to 1 (the best).
NBI measured the scores for 60 nations in 2021 and 2022. Prior to 2021, NBI measured the scores for 50 nations.
The statistic has been compiled from several reports by the source.
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Ipsos. (November 2, 2022). Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. "Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022." Chart. November 2, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. (2022). Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos. "Nation Brands Index (Nbi) Score of Russia and Ukraine from 2020 to 2022." Statista, Statista Inc., 2 Nov 2022, https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/
Ipsos, Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022 Statista, https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/ (last visited July 03, 2024)
Nation Brands Index (NBI) score of Russia and Ukraine from 2020 to 2022 [Graph], Ipsos, November 2, 2022. [Online]. Available: https://www.statista.com/statistics/1342112/russia-and-ukraine-nation-brands-index-score/