According to a consumer survey conducted in India in 2022, television channels were the most preferred mode of video consumption. About 70 percent of consumers preferred TV channels for their value for money. Other major reasons for choosing TV channels were availability and the quality of content.
Reasons for video consumption on select television modes in India as of May 2022
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Broadband India Forum. (July 27, 2022). Reasons for video consumption on select television modes in India as of May 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1342038/india-reasons-for-content-consumption-on-selected-tv-modes/
Broadband India Forum. "Reasons for video consumption on select television modes in India as of May 2022." Chart. July 27, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1342038/india-reasons-for-content-consumption-on-selected-tv-modes/
Broadband India Forum. (2022). Reasons for video consumption on select television modes in India as of May 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1342038/india-reasons-for-content-consumption-on-selected-tv-modes/
Broadband India Forum. "Reasons for Video Consumption on Select Television Modes in India as of May 2022." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1342038/india-reasons-for-content-consumption-on-selected-tv-modes/
Broadband India Forum, Reasons for video consumption on select television modes in India as of May 2022 Statista, https://www.statista.com/statistics/1342038/india-reasons-for-content-consumption-on-selected-tv-modes/ (last visited January 08, 2025)
Reasons for video consumption on select television modes in India as of May 2022 [Graph], Broadband India Forum, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1342038/india-reasons-for-content-consumption-on-selected-tv-modes/