Use of live event platforms in South African companies 2022

Published by
Natalie Cowling,
Nov 21, 2023
As of 2022, most companies in South Africa (49 percent) said that they do not use any live event platforms for advertising purposes, while 33 percent confirmed using Facebook live. The second most used tool was Instagram live, with19 percent of respondents.

Usage of live event platforms in companies in South Africa in 2022, by platform

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Release date

June 2022

Region

South Africa

Survey time period

2022

Supplementary notes

The original question was: "Do you use any of these live event platforms?"

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