As of 2022, 64 percent of South African companies reported that they did not employ social media influencers to promote company brands, which was higher than the previous year (60 percent). On the other hand, 31 percent of the companies paid social media influencers to market their brands in 2022.
Making use of social media influencers by company brands in South Africa from 2020 to 2022
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Ornico, & World Wide Worx. (June 30, 2022). Making use of social media influencers by company brands in South Africa from 2020 to 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
Ornico, und World Wide Worx. "Making use of social media influencers by company brands in South Africa from 2020 to 2022." Chart. June 30, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
Ornico, World Wide Worx. (2022). Making use of social media influencers by company brands in South Africa from 2020 to 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
Ornico, and World Wide Worx. "Making Use of Social Media Influencers by Company Brands in South Africa from 2020 to 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
Ornico & World Wide Worx, Making use of social media influencers by company brands in South Africa from 2020 to 2022 Statista, https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/ (last visited January 06, 2025)
Making use of social media influencers by company brands in South Africa from 2020 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
