As of 2022, 64 percent of South African companies reported that they did not employ social media influencers to promote company brands, which was higher than the previous year (60 percent). On the other hand, 31 percent of the companies paid social media influencers to market their brands in 2022.
Making use of social media influencers by company brands in South Africa from 2020 to 2022
Characteristic
2020
2021
2022
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Ornico, & World Wide Worx. (June 30, 2022). Making use of social media influencers by company brands in South Africa from 2020 to 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
Ornico, und World Wide Worx. "Making use of social media influencers by company brands in South Africa from 2020 to 2022." Chart. June 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
Ornico, World Wide Worx. (2022). Making use of social media influencers by company brands in South Africa from 2020 to 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
Ornico, and World Wide Worx. "Making Use of Social Media Influencers by Company Brands in South Africa from 2020 to 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/
Ornico & World Wide Worx, Making use of social media influencers by company brands in South Africa from 2020 to 2022 Statista, https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/ (last visited August 24, 2024)
Making use of social media influencers by company brands in South Africa from 2020 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1342031/social-media-influencers-usage-for-company-brands-in-south-africa/