Gen Z was not the age group who used BNPL the most in Italy in 2021, but was estimated to be the age group who used this payment method the least. This according to big data from a single BNPL provider within Italy. Interestingly, it observed that most of its client base were in the age group between 41 and 56 years. This may be regarded as an unusual age group for buy now, pay later - although not uncommon, as is exemplified in BNPL user demographics for the United States.
Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender
Consumers who took up at least one installment payment with BNPL instrument Soisy
Supplementary notes
Missing percentage points to 100 percent are probably due to rounding.
The numbers provided were tracked by a single company within their own group of customers using Big Data. No comparison was made with other BNPL companies in Italy.
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Soisy. (April 1, 2022). Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1341987/bnpl-user-age-italy/
Soisy. "Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender." Chart. April 1, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1341987/bnpl-user-age-italy/
Soisy. (2022). Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1341987/bnpl-user-age-italy/
Soisy. "Share of Users Who Used a Buy Now, Pay Later (Bnpl) Service in Italy in 2021, by Age and Gender." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1341987/bnpl-user-age-italy/
Soisy, Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender Statista, https://www.statista.com/statistics/1341987/bnpl-user-age-italy/ (last visited December 30, 2024)
Share of users who used a buy now, pay later (BNPL) service in Italy in 2021, by age and gender [Graph], Soisy, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1341987/bnpl-user-age-italy/
