Buy now, pay later (BNPL) transaction volume in Italy 2025

The number of Italian BNPL transactions is expected to grow by over 10 percent per year from 2021 onwards, although its market size is relatively small. This according to estimates on Italy's buy now, pay later market shared domestically. The source mentions BNPL generally is "a phenomenon with one of the highest growth rates" - although it does not mention whether it refers to buy now, pay later globally or refers to Italy specifically. Nevertheless, it expects Italian BNPL to reach a market size of 14.5 billion euros by 2025. Compared to overall online payments in 2021 - valued at 327 billion euros that year - this future value would be around five percent of the market in 2021. The country ranked lower than other countries in the world, especially Europe, when it comes to BNPL market share within domestic e-commerce payments.