In 2021, a survey was conducted in South Africa about the distribution of instant messaging applications among different income levels. The highest share of Snapchat users made 50,000 South African rand and above. This share came to approximately 39 percent.
Distribution of Snapchat users in South Africa in 2021, by income level
Characteristic
Share of users
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January 18 to May 14 and July 13 to Semptember 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Snapchat users who used the platfrom yesterday and today (at the time the survey was conducted).
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Ornico, & World Wide Worx. (June 30, 2022). Distribution of Snapchat users in South Africa in 2021, by income level [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341838/distribution-of-snapchat-users-in-south-africa-in-2021-by-income-level/
Ornico, und World Wide Worx. "Distribution of Snapchat users in South Africa in 2021, by income level." Chart. June 30, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341838/distribution-of-snapchat-users-in-south-africa-in-2021-by-income-level/
Ornico, World Wide Worx. (2022). Distribution of Snapchat users in South Africa in 2021, by income level. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341838/distribution-of-snapchat-users-in-south-africa-in-2021-by-income-level/
Ornico, and World Wide Worx. "Distribution of Snapchat Users in South Africa in 2021, by Income Level." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1341838/distribution-of-snapchat-users-in-south-africa-in-2021-by-income-level/
Ornico & World Wide Worx, Distribution of Snapchat users in South Africa in 2021, by income level Statista, https://www.statista.com/statistics/1341838/distribution-of-snapchat-users-in-south-africa-in-2021-by-income-level/ (last visited July 22, 2024)
Distribution of Snapchat users in South Africa in 2021, by income level [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1341838/distribution-of-snapchat-users-in-south-africa-in-2021-by-income-level/
