In 2022, 18 percent of global respondents named Amazon as the most likely place they would purchase home furnishings online, more than any other purchase channel. The second most popular channel was retailer sites, named by 15 percent of respondents. Notably, significant fraction of respondents (17 percent) said they never buy home furnishing products online.
Online channel most likely to be used to purchase home furnishings worldwide in 2022
The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.
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Wunderman Thompson Commerce. (August 1, 2022). Online channel most likely to be used to purchase home furnishings worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
Wunderman Thompson Commerce. "Online channel most likely to be used to purchase home furnishings worldwide in 2022." Chart. August 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
Wunderman Thompson Commerce. (2022). Online channel most likely to be used to purchase home furnishings worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
Wunderman Thompson Commerce. "Online Channel Most Likely to Be Used to Purchase Home Furnishings Worldwide in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
Wunderman Thompson Commerce, Online channel most likely to be used to purchase home furnishings worldwide in 2022 Statista, https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/ (last visited December 21, 2024)
Online channel most likely to be used to purchase home furnishings worldwide in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
