In 2022, a survey was conducted in South Africa about the distribution of instant messaging applications among different population groups. It found that Snapchat users are predominantly Indian/Asian, with a share of approximately 27 percent of users. Furthermore, population group refers to the ethnicity of different groups which make up a country's population. In 2022, Black South Africans were the largest population group in the country, followed by the colored and white populations.
Distribution of Snapchat users in South Africa in 2022, by population group
Characteristic
Share of users
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
TGI/AskAfrika, annually interviews 24,744 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 28.11 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Snapchat users who used the platform in the last seven days (at the time the survey was conducted).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ornico, & World Wide Worx. (June 30, 2023). Distribution of Snapchat users in South Africa in 2022, by population group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, und World Wide Worx. "Distribution of Snapchat users in South Africa in 2022, by population group." Chart. June 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, World Wide Worx. (2023). Distribution of Snapchat users in South Africa in 2022, by population group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, and World Wide Worx. "Distribution of Snapchat Users in South Africa in 2022, by Population Group." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico & World Wide Worx, Distribution of Snapchat users in South Africa in 2022, by population group Statista, https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/ (last visited July 22, 2024)
Distribution of Snapchat users in South Africa in 2022, by population group [Graph], Ornico, & World Wide Worx, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/