In 2022, a survey was conducted in South Africa about the distribution of instant messaging applications among different population groups. It found that Snapchat users are predominantly Indian/Asian, with a share of approximately 27 percent of users. Furthermore, population group refers to the ethnicity of different groups which make up a country's population. In 2022, Black South Africans were the largest population group in the country, followed by the colored and white populations.
Distribution of Snapchat users in South Africa in 2022, by population group
TGI/AskAfrika, annually interviews 24,744 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 28.11 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Snapchat users who used the platform in the last seven days (at the time the survey was conducted).
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Ornico, & World Wide Worx. (June 30, 2023). Distribution of Snapchat users in South Africa in 2022, by population group [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, und World Wide Worx. "Distribution of Snapchat users in South Africa in 2022, by population group." Chart. June 30, 2023. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, World Wide Worx. (2023). Distribution of Snapchat users in South Africa in 2022, by population group. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, and World Wide Worx. "Distribution of Snapchat Users in South Africa in 2022, by Population Group." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico & World Wide Worx, Distribution of Snapchat users in South Africa in 2022, by population group Statista, https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/ (last visited January 05, 2025)
Distribution of Snapchat users in South Africa in 2022, by population group [Graph], Ornico, & World Wide Worx, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
