In 2022, a survey was conducted in South Africa about the distribution of instant messaging applications among different age groups. It found that Snapchat users are predominantly in their youth. The age group with the highest share of users is 15 to 24 years old. This group made up approximately 26 percent of Snapchat users in South Africa.
Distribution of Snapchat users in South Africa in 2022, by age
Characteristic
Share of users
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TGI/AskAfrika, annually interviews 24,744respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 28.11 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Snapchat users who used the platform in the last seven days (at the time the survey was conducted).
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Ornico, & World Wide Worx. (June 30, 2023). Distribution of Snapchat users in South Africa in 2022, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341730/distribution-of-snapchat-users-in-south-africa-by-age/
Ornico, und World Wide Worx. "Distribution of Snapchat users in South Africa in 2022, by age." Chart. June 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341730/distribution-of-snapchat-users-in-south-africa-by-age/
Ornico, World Wide Worx. (2023). Distribution of Snapchat users in South Africa in 2022, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341730/distribution-of-snapchat-users-in-south-africa-by-age/
Ornico, and World Wide Worx. "Distribution of Snapchat Users in South Africa in 2022, by Age." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1341730/distribution-of-snapchat-users-in-south-africa-by-age/
Ornico & World Wide Worx, Distribution of Snapchat users in South Africa in 2022, by age Statista, https://www.statista.com/statistics/1341730/distribution-of-snapchat-users-in-south-africa-by-age/ (last visited July 22, 2024)
Distribution of Snapchat users in South Africa in 2022, by age [Graph], Ornico, & World Wide Worx, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1341730/distribution-of-snapchat-users-in-south-africa-by-age/