In 2023, a survey was conducted in South Africa about the distribution of instant messaging applications among different age groups. It found that Snapchat users are predominantly in their youth. The age group with the highest share of users is 15 to 24 years old. This group constitutes approximately 25 percent of Snapchat users in South Africa.
June 2024
Africa, South Africa
February to May and July to September 2023
24,000 respondents
15 years and older
The data was collected in two waves
TGI/AskAfrika, annually interviews 24,000 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample.
The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 28 million South Africans.Â
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Snapchat users who used the platform in the last seven days (at the time the survey was conducted).
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Most popular social media platforms (how many people)
WhatsApp, Twitter, Snapchat and TikTok
Further related statistics
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