In 2023, the distribution of Snapchat users in South Africa was highest among women, with a user rate of 19 percent. On the other hand, men accounted for a lesser share, with 14 percent. The survey was conducted on Snapchat users who used the application in the last seven days at the time of the assessment.
June 2024
South Africa
February to June and July to September 2023
24,000 respondents
15 years and older
The data was collected in two waves
TGI/AskAfrika, annually interviews 24,000 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample.
The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 28 million South Africans.
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To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Snapchat users who used the platform in the last seven days (at the time the survey was conducted).
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Most popular social media platforms (how many people)
WhatsApp, Twitter, Snapchat and TikTok
Further related statistics
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