In 2022, the distribution of Snapchat users in South Africa was highest among women, with a user rate of 19 percent. On the other hand, men accounted for a lesser share, with 13 percent. The survey was conducted on Snapchat users who used the application in the last seven day sat the time of the assessment.
Distribution of Snapchat users in South Africa in 2022, by gender
Characteristic
Share of users
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TGI/AskAfrika, annually interviews 24,744 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 28.11 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Snapchat users who used the platform in the last seven days (at the time the survey was conducted).
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Ornico, & World Wide Worx. (June 30, 2023). Distribution of Snapchat users in South Africa in 2022, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341726/distribution-of-snapchat-users-in-south-africa-by-gender/
Ornico, und World Wide Worx. "Distribution of Snapchat users in South Africa in 2022, by gender." Chart. June 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341726/distribution-of-snapchat-users-in-south-africa-by-gender/
Ornico, World Wide Worx. (2023). Distribution of Snapchat users in South Africa in 2022, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341726/distribution-of-snapchat-users-in-south-africa-by-gender/
Ornico, and World Wide Worx. "Distribution of Snapchat Users in South Africa in 2022, by Gender." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1341726/distribution-of-snapchat-users-in-south-africa-by-gender/
Ornico & World Wide Worx, Distribution of Snapchat users in South Africa in 2022, by gender Statista, https://www.statista.com/statistics/1341726/distribution-of-snapchat-users-in-south-africa-by-gender/ (last visited July 22, 2024)
Distribution of Snapchat users in South Africa in 2022, by gender [Graph], Ornico, & World Wide Worx, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1341726/distribution-of-snapchat-users-in-south-africa-by-gender/