The channels where online shoppers are most likely to purchase fashion items worldwide are retailer sites such as John Lewis and the websites of the specific brand they desire, each mentioned by 20 percent of respondents. Online marketplaces are also used quite frequently, with 15 percent of those surveyed stating that they are most likely to purchase fashion items from Amazon and another 10 percent from other marketplaces such as eBay or Alibaba.
Online channel most likely to be used to purchase clothing and fashion worldwide in 2022
The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.
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Wunderman Thompson Commerce. (August 1, 2022). Online channel most likely to be used to purchase clothing and fashion worldwide in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1341690/online-channels-for-fashion-purchases/
Wunderman Thompson Commerce. "Online channel most likely to be used to purchase clothing and fashion worldwide in 2022." Chart. August 1, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1341690/online-channels-for-fashion-purchases/
Wunderman Thompson Commerce. (2022). Online channel most likely to be used to purchase clothing and fashion worldwide in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1341690/online-channels-for-fashion-purchases/
Wunderman Thompson Commerce. "Online Channel Most Likely to Be Used to Purchase Clothing and Fashion Worldwide in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1341690/online-channels-for-fashion-purchases/
Wunderman Thompson Commerce, Online channel most likely to be used to purchase clothing and fashion worldwide in 2022 Statista, https://www.statista.com/statistics/1341690/online-channels-for-fashion-purchases/ (last visited December 22, 2024)
Online channel most likely to be used to purchase clothing and fashion worldwide in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1341690/online-channels-for-fashion-purchases/
