A 2023 survey revealed that, of all the countries included, online shoppers in China were the most familiar with live commerce, with eight in ten online shoppers having already purchased products via live streaming. India ranked second in live e-commerce adoption, with three-quarters of respondents claiming to have used it in the past. In comparison, various European countries were relatively unfamiliar with livestream commerce, with just 25 percent of French respondents using it for purchases.
Share of consumers who had already used livestream commerce to purchase an item online in selected countries worldwide in 2023
The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.
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Wunderman Thompson Commerce. (June 28, 2023). Share of consumers who had already used livestream commerce to purchase an item online in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
Wunderman Thompson Commerce. "Share of consumers who had already used livestream commerce to purchase an item online in selected countries worldwide in 2023." Chart. June 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
Wunderman Thompson Commerce. (2023). Share of consumers who had already used livestream commerce to purchase an item online in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
Wunderman Thompson Commerce. "Share of Consumers Who Had Already Used Livestream Commerce to Purchase An Item Online in Selected Countries Worldwide in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
Wunderman Thompson Commerce, Share of consumers who had already used livestream commerce to purchase an item online in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/ (last visited December 21, 2024)
Share of consumers who had already used livestream commerce to purchase an item online in selected countries worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
