Nike is the most well-known sports and outdoor online shop in the UK, albeit with tough competition. The American multinational corporation is recognized by 94 percent of internet respondents, just as much as the also first placed Adidas. Trailing behind with 93 precent brand awareness is the Greater Manchester-based JD Sports, followed by another British brand, Sports Direct.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Statista. (September 12, 2023). Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Statista. "Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Statista. (2023). Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Statista. "Leading Sports and Outdoor Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Statista, Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/ (last visited April 04, 2025)
Leading sports and outdoor online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1341651/most-well-known-sports-and-outdoor-online-shops-in-the-uk/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
