Central America: social media users by platform 2028

Over the last two observations, the reach by social network is forecast to significantly increase in all segments. Comparing the ten different segments for the year 2028, the segment 'Facebook' leads the ranking with 29.43 million users. Contrastingly, 'Tumblr' is ranked last, with 0.14 million users. Their difference, compared to Facebook, lies at 29.29 million users.

Find further statistics on other topics such as a comparison of the ad spending in Germany and a comparison of the ad spending in Canada.

The Statista Market Insights cover a broad range of additional markets.

Number of users of selected social media platforms in Central America from 2018 to 2028, by platform (in millions)

Characteristic	Total	Facebook	TikTok	Instagram	LinkedIn	Pinterest	Twitter	Snapchat	Reddit	Tumblr
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

November 2023

More information

Region

Central and South America

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

Citation formats