South America: social media users by platform 2028

Over the last two observations, the reach by social network is forecast to significantly increase in all segments. Particularly striking is the exceptionally strong increase of the segment Instagram towards the end of the forecast period. The value amounting to 5.5 million users stands out significantly from the average changes, which are estimated at 1.5182 million users.

Find further statistics on other topics such as a comparison of the ad spending in the United Kingdom and a comparison of the desktop & mobile ad spending share in the United States.

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Number of users of selected social media platforms in South America from 2018 to 2028, by platform (in millions)

Characteristic	Total	Facebook	Instagram	TikTok	LinkedIn	Pinterest	Twitter	Snapchat	Kuaishou	Reddit	Tumblr	WeChat
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Release date

November 2023

More information

Region

Central and South America

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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