According to the results of a survey carried out in 2022, for the Halloween season, 75 percent of male consumers worldwide stated that they planned to purchase specific Halloween make-up. A slightly lower share of female respondents stated the same. That year, Australia was the country with the highest share of consumers who planned to purchase specific make-up for Halloween.
Consumers who plan to buy specific make-up for Halloween worldwide in 2022, by gender
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Klarna. (October 25, 2022). Consumers who plan to buy specific make-up for Halloween worldwide in 2022, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1341603/make-up-shopping-for-halloween-worldwide-by-gender/
Klarna. "Consumers who plan to buy specific make-up for Halloween worldwide in 2022, by gender." Chart. October 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1341603/make-up-shopping-for-halloween-worldwide-by-gender/
Klarna. (2022). Consumers who plan to buy specific make-up for Halloween worldwide in 2022, by gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1341603/make-up-shopping-for-halloween-worldwide-by-gender/
Klarna. "Consumers Who Plan to Buy Specific Make-up for Halloween Worldwide in 2022, by Gender." Statista, Statista Inc., 25 Oct 2022, https://www.statista.com/statistics/1341603/make-up-shopping-for-halloween-worldwide-by-gender/
Klarna, Consumers who plan to buy specific make-up for Halloween worldwide in 2022, by gender Statista, https://www.statista.com/statistics/1341603/make-up-shopping-for-halloween-worldwide-by-gender/ (last visited August 25, 2024)
Consumers who plan to buy specific make-up for Halloween worldwide in 2022, by gender [Graph], Klarna, October 25, 2022. [Online]. Available: https://www.statista.com/statistics/1341603/make-up-shopping-for-halloween-worldwide-by-gender/