Various advertising categories in digital ad spending in Poland 2023
Display advertising had the largest share of digital ad spending in Poland in 2023, with 43.6 percent.
Share of various advertising categories in digital ad spending in Poland in 2023
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Advertising in Poland
Overview
8
- Premium Statistic Share of media classes in the advertising market in Poland 2023-2024
- Premium Statistic Changes in advertising value in media classes in Poland 20213-2024
- Premium Statistic Revenue value of integrated advertising in video games in Poland 2021-2027
- Premium Statistic YoY change in the advertising market net worth in Poland 2012-2023
- Premium Statistic Print advertising spending in Poland 2021-2030
- Premium Statistic Leading online advertisers in Poland 2024, by reach
- Premium Statistic Leading online advertisers in Poland 2024, by real users
- Premium Statistic Video advertisement reach in Poland 2024, by brand
Radio advertising
8
- Premium Statistic Traditional radio advertising spending in Poland 2021-2030
- Premium Statistic Advertising income of radio in Poland H1 2023-H2 2024
- Premium Statistic Advertising income of radio stations in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2024
- Premium Statistic Time and day of the week with most expensive ad spots on Dwójka (PR2) in Poland 2024
- Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2024
- Premium Statistic Time and day of the week with most expensive ad spots on PR 24 in Poland 2024
- Premium Statistic Time and day of the week with most expensive ad spots on RMF FM in Poland 2024
Television and digital advertising
6
- Premium Statistic Revenue of the traditional TV advertising industry in Poland 2020-2029
- Premium Statistic Revenue of the cinema advertising market in Poland 2021-2027
- Premium Statistic TV advertising market revenue in Poland 2021-2027
- Premium Statistic Ad spending of the digital video advertising industry in Poland 2021-2030
- Premium Statistic Year-on-year change in ad revenues of TV stations in Poland 2024
- Premium Statistic Various advertising categories in digital ad spending in Poland 2023
Online advertising
4
- Premium Statistic Value of the online advertising market in Poland 2021-2027
- Premium Statistic Share of native advertising in online advertising market in Poland 2019-2023
- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2023
- Premium Statistic Attitude toward online advertising in Poland 2022-2023
Social media advertising
8
- Premium Statistic Revenue of the social media advertising industry in Poland 2019-2028
- Premium Statistic Number of users of Facebook advertising in Poland 2021-2030
- Premium Statistic Number of users of Instagram advertising in Poland 2021-2030
- Premium Statistic Number of users of TikTok advertising in Poland 2021-2029
- Premium Statistic Social media advertising audience in Poland 2024, by gender and age
- Premium Statistic Type of companies that use influencers for advertising in Poland 2023
- Premium Statistic Change in the advertising reach of leading social media in Poland 2023
- Premium Statistic Advertising reach of leading social media in Poland 2023
Out-of-home advertising
4
- Premium Statistic Ad spending of the out-of-home advertising industry in Poland 2021-2030
- Premium Statistic Number of classic OOH advertising media in Poland 2023
- Premium Statistic Number of backlit OOH advertising carriers in Poland 2023
- Premium Statistic Share of OOH advertising in Poland 2023, by sector
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Publicis. (February 23, 2024). Share of various advertising categories in digital ad spending in Poland in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1341574/poland-various-advertising-categories-in-digital-ad-spending/
Publicis. "Share of various advertising categories in digital ad spending in Poland in 2023." Chart. February 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1341574/poland-various-advertising-categories-in-digital-ad-spending/
Publicis. (2024). Share of various advertising categories in digital ad spending in Poland in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1341574/poland-various-advertising-categories-in-digital-ad-spending/
Publicis. "Share of Various Advertising Categories in Digital Ad Spending in Poland in 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1341574/poland-various-advertising-categories-in-digital-ad-spending/
Publicis, Share of various advertising categories in digital ad spending in Poland in 2023 Statista, https://www.statista.com/statistics/1341574/poland-various-advertising-categories-in-digital-ad-spending/ (last visited December 22, 2024)
Share of various advertising categories in digital ad spending in Poland in 2023 [Graph], Publicis, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1341574/poland-various-advertising-categories-in-digital-ad-spending/