As of 2020, the majority of people in Ghana accessed online marketplaces via mobile apps. This referred to more than 40.6 million web visitors, a decrease, however, from the previous year. On the other hand, only around 18 percent of the web traffic was achieved without the use of mobile apps. The most popular online marketplace in Ghana is Jumia, which operates in several other African countries.
Number of online marketplace visitors using mobile apps in Ghana in 2020
(in 1,000s)
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International Trade Centre. (October 25, 2022). Number of online marketplace visitors using mobile apps in Ghana in 2020 (in 1,000s) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1341570/marketplace-web-traffic-via-mobile-apps-in-ghana/
International Trade Centre. "Number of online marketplace visitors using mobile apps in Ghana in 2020 (in 1,000s)." Chart. October 25, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1341570/marketplace-web-traffic-via-mobile-apps-in-ghana/
International Trade Centre. (2022). Number of online marketplace visitors using mobile apps in Ghana in 2020 (in 1,000s). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1341570/marketplace-web-traffic-via-mobile-apps-in-ghana/
International Trade Centre. "Number of Online Marketplace Visitors Using Mobile Apps in Ghana in 2020 (in 1,000s)." Statista, Statista Inc., 25 Oct 2022, https://www.statista.com/statistics/1341570/marketplace-web-traffic-via-mobile-apps-in-ghana/
International Trade Centre, Number of online marketplace visitors using mobile apps in Ghana in 2020 (in 1,000s) Statista, https://www.statista.com/statistics/1341570/marketplace-web-traffic-via-mobile-apps-in-ghana/ (last visited December 22, 2024)
Number of online marketplace visitors using mobile apps in Ghana in 2020 (in 1,000s) [Graph], International Trade Centre, October 25, 2022. [Online]. Available: https://www.statista.com/statistics/1341570/marketplace-web-traffic-via-mobile-apps-in-ghana/
