In 2020, the website traffic of marketplaces owned by intermediaries reached over 34.5 million. In contrast, the number of visitors of online marketplaces belonging to retailers was less than half that of intermediaries. In the previous year, the proportion of traffic remained higher for retailers. In Ghana, the most popular online marketplace is Jumia, which operates in several other African countries.
Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership
(in 1,000s)
Characteristic
Intermediary
Retailer
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International Trade Centre. (October 25, 2022). Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. "Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s)." Chart. October 25, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. (2022). Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. "Number of Online Marketplace Visitors in Ghana in 2019 and 2020, by Type of Ownership (in 1,000s)." Statista, Statista Inc., 25 Oct 2022, https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre, Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) Statista, https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/ (last visited July 22, 2024)
Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) [Graph], International Trade Centre, October 25, 2022. [Online]. Available: https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
