In 2020, the website traffic of marketplaces owned by intermediaries reached over 34.5 million. In contrast, the number of visitors of online marketplaces belonging to retailers was less than half that of intermediaries. In the previous year, the proportion of traffic remained higher for retailers. In Ghana, the most popular online marketplace is Jumia, which operates in several other African countries.
Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership
(in 1,000s)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
International Trade Centre. (October 25, 2022). Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. "Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s)." Chart. October 25, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. (2022). Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s). Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre. "Number of Online Marketplace Visitors in Ghana in 2019 and 2020, by Type of Ownership (in 1,000s)." Statista, Statista Inc., 25 Oct 2022, https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
International Trade Centre, Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) Statista, https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/ (last visited January 05, 2025)
Number of online marketplace visitors in Ghana in 2019 and 2020, by type of ownership (in 1,000s) [Graph], International Trade Centre, October 25, 2022. [Online]. Available: https://www.statista.com/statistics/1341482/marketplace-web-traffic-in-ghana-by-ownership-type/
