Social media were revealed to be the digital medium that drove post-purchase advocacy best. During a 2024 survey carried out among brand and agency marketing decision-makers who invested in in-game advertising alongside other media in the United States, 35 percent of respondents stated that social media were an excellent medium for that purpose and another 44 percent stated that they were good. Gaming ranked second, with a total of 70 percent calling it either excellent or good.
Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024
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MarketingCharts. (April 15, 2024). Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. "Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024." Chart. April 15, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. (2024). Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. "Digital Media That Drove Post-purchase Advocacy Best According to Marketers in The United States as of April 2024." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts, Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 Statista, https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/ (last visited November 21, 2024)
Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 [Graph], MarketingCharts, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
