In the U.S., Samsung is the most well-known smart home brand with a brand awareness of 89 percent, followed by AT&T and LG. Samsung also takes a top spot in our smart home brand usage ranking, while Ring takes the first place when it comes to usage and also having the most loyal customers among smart home brands in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading smart home brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 17, 2023). Leading smart home brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
Statista. "Leading smart home brands ranked by brand awareness in the United States in 2023." Chart. October 17, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
Statista. (2023). Leading smart home brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
Statista. "Leading Smart Home Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
Statista, Leading smart home brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/ (last visited December 23, 2024)
Leading smart home brands ranked by brand awareness in the United States in 2023 [Graph], Statista, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1341441/most-well-known-smart-home-brands-in-the-united-states/
