Most well-known smart home brands in the United States 2024

Published by
Alexander Kunst,
Feb 26, 2025

In the U.S., Samsung is the most well-known smart home brand with a brand awareness of 90 percent, followed by AT&T and LG. Samsung also takes a top spot in our smart home brand usage ranking, while Ring takes the first place when it comes to usage and also having the most loyal customers among smart home brands in the United States.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Leading smart home brands ranked by brand awareness in the United States in 2024

CharacteristicShare of respondents
Samsung 90%
LG 88%
AT&T 87%
Ring 75%
Google Nest 72%
Dyson 64%
Bosch 62%
Shark 62%
Lenovo 61%
Honeywell Home 57%
iRobot 56%
Philips Hue 41%
Xiaomi 27%
Showing entries 1 to 13 (20 entries in total)
Created with Highcharts 7.2.2Share of respondents90%90%88%88%87%87%75%75%72%72%64%64%62%62%62%62%61%61%57%57%56%56%41%41%27%27%25%25%22%22%21%21%17%17%17%17%17%17%16%16%SamsungLGAT&TRingGoogle NestDysonBoschSharkLenovoHoneywell HomeiRobotPhilips HueXiaomiHiveTP-LinkRoborockNeatoDanalockECOVACSNuki
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

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Release date

December 2024

Region

United States

Survey time period

17 July 2024 to 23 October 2024

Number of respondents

1,248 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

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Statistics on " Smart homes in the U.S. "

Other statistics that may interest you Smart homes in the U.S.

Overview

5

Segments

5

Penetration

3

Consumption

4

Special focus: Brand awareness

6

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Topics

Smart home in the United StatesSmart appliancesSmart homeInternet of Things (IoT)Internet of Things (IoT) in Europe
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