For 2022's Halloween, just over half of surveyed consumers in the United States said they planned to buy scary make-up, making it the most popular style among U.S. Halloween shoppers. Some 45 percent of respondents intended to go for an artistic look. That year, roughly 60 percent of surveyed Americans planned to buy special make-up for Halloween.
Leading styles of make-up consumers planned to buy for Halloween in the United States in 2022
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Share of respondents
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Klarna. (October 19, 2022). Leading styles of make-up consumers planned to buy for Halloween in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341357/favorite-halloween-make-up-styles-usa/
Klarna. "Leading styles of make-up consumers planned to buy for Halloween in the United States in 2022." Chart. October 19, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341357/favorite-halloween-make-up-styles-usa/
Klarna. (2022). Leading styles of make-up consumers planned to buy for Halloween in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341357/favorite-halloween-make-up-styles-usa/
Klarna. "Leading Styles of Make-up Consumers Planned to Buy for Halloween in The United States in 2022." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/1341357/favorite-halloween-make-up-styles-usa/
Klarna, Leading styles of make-up consumers planned to buy for Halloween in the United States in 2022 Statista, https://www.statista.com/statistics/1341357/favorite-halloween-make-up-styles-usa/ (last visited July 22, 2024)
Leading styles of make-up consumers planned to buy for Halloween in the United States in 2022 [Graph], Klarna, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/1341357/favorite-halloween-make-up-styles-usa/