According to the study, online shoppers in Indonesia are the most interested in compressed commerce, with over 80 percent of respondents expressing interest in moving faster from inspiration to purchase. It was followed closely by Thailand (79 percent) and Saudi Arabia (76 percent).
Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2024
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Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2024
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The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and US.
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Wunderman Thompson Commerce. (September 19, 2024). Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2024 [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
Wunderman Thompson Commerce. "Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2024." Chart. September 19, 2024. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
Wunderman Thompson Commerce. (2024). Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2024. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
Wunderman Thompson Commerce. "Share of Online Shoppers Looking to Go from Inspiration to Purchase as Quickly as Possible in Selected Countries Worldwide in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
Wunderman Thompson Commerce, Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2024 Statista, https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/ (last visited April 18, 2025)
Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
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