According to a 2021 survey, 64 percent of Chinese respondents said they had purchased or intended to purchase groceries and apparel on social media platforms. Among online shoppers in the United States, about 30 percent bought or planned to buy clothes. Similarly, beauty was the most popular category for social commerce in India, preferred by 39 percent of those surveyed.
Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021
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Essence. (November 21, 2021). Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1341295/social-commerce-product-category-preference-by-country/
Essence. "Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021." Chart. November 21, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1341295/social-commerce-product-category-preference-by-country/
Essence. (2021). Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1341295/social-commerce-product-category-preference-by-country/
Essence. "Product Categories That Consumers Bought or Intended to Buy on Social Networks in Selected Countries Worldwide as of July 2021." Statista, Statista Inc., 21 Nov 2021, https://www.statista.com/statistics/1341295/social-commerce-product-category-preference-by-country/
Essence, Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021 Statista, https://www.statista.com/statistics/1341295/social-commerce-product-category-preference-by-country/ (last visited December 23, 2024)
Product categories that consumers bought or intended to buy on social networks in selected countries worldwide as of July 2021 [Graph], Essence, November 21, 2021. [Online]. Available: https://www.statista.com/statistics/1341295/social-commerce-product-category-preference-by-country/
