According to a September 2022 survey, 18 percent of social media users in the United States felt that Facebook protected their privacy and data, down from 27 percent in 2021. Overall, Millennials trusted the social media giant the most with their data in 2022, whilst Baby boomers were the least trusting, with just one in ten belonging to this generation feeling that Meta's Facebook protected their privacy and data.
Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation
Characteristic
2021
2022
Gen Z
28%
18%
Millennials
29%
28%
Gen X
28%
19%
Baby boomers
21%
10%
Total
27%
18%
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%32%
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eMarketer. (October 13, 2022). Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation [Graph]. In Statista. Retrieved April 08, 2025, from https://www.statista.com/statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
eMarketer. "Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation." Chart. October 13, 2022. Statista. Accessed April 08, 2025. https://www.statista.com/statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
eMarketer. (2022). Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation. Statista. Statista Inc.. Accessed: April 08, 2025. https://www.statista.com/statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
eMarketer. "Share of Social Media Users in The United States Who Feel That Facebook Protects Their Privacy and Data as of September 2022, by Generation." Statista, Statista Inc., 13 Oct 2022, https://www.statista.com/statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
eMarketer, Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation Statista, https://www.statista.com/statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/ (last visited April 08, 2025)
Share of social media users in the United States who feel that Facebook protects their privacy and data as of September 2022, by generation [Graph], eMarketer, October 13, 2022. [Online]. Available: https://www.statista.com/statistics/1341249/us-social-media-users-facebook-protecting-privacy-data-by-generation/
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