Instagram: emotions prevailing in posts relating to beauty brands 2023

Published by Statista Research Department, Feb 5, 2024
Between January and September 2023, the most prevailing emotion in Instagram posts relating to selected beauty brands (Anastasia Beverly Hills, Benefit Cosmetics, Fenty Beauty, Huda Beauty, Rare Beauty, and Too Faced) was joy - with 78.3 percent of posts. Sadness was also measured as a social emotion in connection to Instagram beauty brands, with a significantly lower share of 4.9 percent.

Emotions prevailing in Instagram posts relating to selected beauty brands as of September 2023

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Release date

October 2023

Region

Worldwide

Survey time period

January 1 to September 30, 2023

Special properties

posts relating to Anastasia Beverly Hills, Benefit Cosmetics, Fenty Beauty, Huda Beauty, Rare Beauty, and Too Faced only

Supplementary notes

Data was extracted through Social Insider's Instagram listening tool.

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Topics

Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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