As of 2020, most marketplace web visitors in Ghana were men, accounting for slightly over 66 percent of the total visitors. In contrast, women covered nearly 34 percent of the online marketplace visitors. The share for women was lower compared to the previous year, meaning that men are increasingly accessing online marketplaces. In Ghana, the most popular online marketplace is Jumia, a company operating in several other African countries.
Share of visitors of online marketplaces for physical goods in Ghana in 2019 and 2020, by gender
(in millions)
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International Trade Centre. (October 21, 2022). Share of visitors of online marketplaces for physical goods in Ghana in 2019 and 2020, by gender (in millions) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1341129/share-of-web-visitors-ofl-marketplaces-in-ghana-by-gender/
International Trade Centre. "Share of visitors of online marketplaces for physical goods in Ghana in 2019 and 2020, by gender (in millions)." Chart. October 21, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1341129/share-of-web-visitors-ofl-marketplaces-in-ghana-by-gender/
International Trade Centre. (2022). Share of visitors of online marketplaces for physical goods in Ghana in 2019 and 2020, by gender (in millions). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1341129/share-of-web-visitors-ofl-marketplaces-in-ghana-by-gender/
International Trade Centre. "Share of Visitors of Online Marketplaces for Physical Goods in Ghana in 2019 and 2020, by Gender (in Millions)." Statista, Statista Inc., 21 Oct 2022, https://www.statista.com/statistics/1341129/share-of-web-visitors-ofl-marketplaces-in-ghana-by-gender/
International Trade Centre, Share of visitors of online marketplaces for physical goods in Ghana in 2019 and 2020, by gender (in millions) Statista, https://www.statista.com/statistics/1341129/share-of-web-visitors-ofl-marketplaces-in-ghana-by-gender/ (last visited December 03, 2024)
Share of visitors of online marketplaces for physical goods in Ghana in 2019 and 2020, by gender (in millions) [Graph], International Trade Centre, October 21, 2022. [Online]. Available: https://www.statista.com/statistics/1341129/share-of-web-visitors-ofl-marketplaces-in-ghana-by-gender/
