When it comes to the most popular video-on-demand brands in the UK, Netflix tops the list. The American streaming service is recognized by 96 % of internet respondents in United Kingdom, 2 % more than the second placed Amazon Prime Video (94 %). Disney+ (93 %), that was launched in the UK in 2020, has made significant inroads as it is currently the third most popular video-on-demand service in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
Statista. "Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
Statista. (2023). Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
Statista. "Leading Video-on-demand Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
Statista, Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/ (last visited December 30, 2024)
Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
