According to a study executed in late 2021, content development was the leading business-to-business marketing strategy for 2022, as 44 percent of responding B2B companies placed it among their top three marketing areas to invest in over the following year. Mentioned by 30 percent and 29 percent of companies respectively, website/SEO marketing and digital media advertising followed in second and third position. In contrast, four percent of respondents planned to make traditional media advertising one of their main investments.
Leading areas of marketing investment according to B2B companies worldwide as of November 2021
The source describes the respondent sample location as follows: "nearly half of the respondents from North America, EMEA and Asia, and the other half from Australia."
The question was posed as follows: "What are the TOP 3 areas you plan to invest in over the next year?""
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Green Hat. (July 18, 2022). Leading areas of marketing investment according to B2B companies worldwide as of November 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1341104/leading-marketing-expense-areas-b2b-companies-worldwide/
Green Hat. "Leading areas of marketing investment according to B2B companies worldwide as of November 2021." Chart. July 18, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1341104/leading-marketing-expense-areas-b2b-companies-worldwide/
Green Hat. (2022). Leading areas of marketing investment according to B2B companies worldwide as of November 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1341104/leading-marketing-expense-areas-b2b-companies-worldwide/
Green Hat. "Leading Areas of Marketing Investment According to B2b Companies Worldwide as of November 2021." Statista, Statista Inc., 18 Jul 2022, https://www.statista.com/statistics/1341104/leading-marketing-expense-areas-b2b-companies-worldwide/
Green Hat, Leading areas of marketing investment according to B2B companies worldwide as of November 2021 Statista, https://www.statista.com/statistics/1341104/leading-marketing-expense-areas-b2b-companies-worldwide/ (last visited December 30, 2024)
Leading areas of marketing investment according to B2B companies worldwide as of November 2021 [Graph], Green Hat, July 18, 2022. [Online]. Available: https://www.statista.com/statistics/1341104/leading-marketing-expense-areas-b2b-companies-worldwide/
