Top areas of marketing expenses among B2B companies worldwide 2021

Leading areas of marketing investment according to B2B companies worldwide as of November 2021

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Release date

July 2022

Region

Worldwide

Survey time period

October and November 2021

Number of respondents

550*

Special properties

*B2B organizations

Supplementary notes

The source describes the respondent sample location as follows: "nearly half of the respondents from North America, EMEA and Asia, and the other half from Australia."

The question was posed as follows: "What are the TOP 3 areas you plan to invest in over the next year?""

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Other statistics that may interest you LinkedIn B2B marketing worldwide

Overview

5

Audience

5

Marketers' insights

7

Effectiveness

4
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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