In 2020, most marketplaces in Ghana were non-specialized websites, covering over 80 percent of the total online marketplaces. Marketplaces for vehicles were somewhat popular, accounting for around 14 percent of the count. In the said year, the most popular online marketplace in the country was Jumia, which operates in several other African countries.
Distribution of online marketplaces in Ghana in 2020, by type
Characteristic
Share of visitors
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International Trade Centre. (October 24, 2022). Distribution of online marketplaces in Ghana in 2020, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1341098/share-of-online-marketplaces-in-ghana-by-type/
International Trade Centre. "Distribution of online marketplaces in Ghana in 2020, by type." Chart. October 24, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1341098/share-of-online-marketplaces-in-ghana-by-type/
International Trade Centre. (2022). Distribution of online marketplaces in Ghana in 2020, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1341098/share-of-online-marketplaces-in-ghana-by-type/
International Trade Centre. "Distribution of Online Marketplaces in Ghana in 2020, by Type." Statista, Statista Inc., 24 Oct 2022, https://www.statista.com/statistics/1341098/share-of-online-marketplaces-in-ghana-by-type/
International Trade Centre, Distribution of online marketplaces in Ghana in 2020, by type Statista, https://www.statista.com/statistics/1341098/share-of-online-marketplaces-in-ghana-by-type/ (last visited August 24, 2024)
Distribution of online marketplaces in Ghana in 2020, by type [Graph], International Trade Centre, October 24, 2022. [Online]. Available: https://www.statista.com/statistics/1341098/share-of-online-marketplaces-in-ghana-by-type/