Based on a study executed in late 2021, 38 percent of responding business-to-business companies worldwide stated that their account-based marketing programs produced a moderate return on investment, while more than one in five companies believed they generated a strong ROI. In contrast, 28 percent noticed little or no ROI. Yet, the vast majority of these 28 percent planned to continue their ABM approach.
Perceived return on investment (ROI) from account based marketing (ABM) according to B2B companies worldwide as of November 2021
The source describes the respondent sample location as follows: "nearly half of the respondents from North America, EMEA and Asia, and the other half from Australia."
The question was posed as follows: "Which best describes your ROI from ABM?""
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Green Hat. (July 18, 2022). Perceived return on investment (ROI) from account based marketing (ABM) according to B2B companies worldwide as of November 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1341097/investment-return-account-based-marketing-b2b-companies-worldwide/
Green Hat. "Perceived return on investment (ROI) from account based marketing (ABM) according to B2B companies worldwide as of November 2021." Chart. July 18, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1341097/investment-return-account-based-marketing-b2b-companies-worldwide/
Green Hat. (2022). Perceived return on investment (ROI) from account based marketing (ABM) according to B2B companies worldwide as of November 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1341097/investment-return-account-based-marketing-b2b-companies-worldwide/
Green Hat. "Perceived Return on Investment (Roi) from Account Based Marketing (Abm) According to B2b Companies Worldwide as of November 2021." Statista, Statista Inc., 18 Jul 2022, https://www.statista.com/statistics/1341097/investment-return-account-based-marketing-b2b-companies-worldwide/
Green Hat, Perceived return on investment (ROI) from account based marketing (ABM) according to B2B companies worldwide as of November 2021 Statista, https://www.statista.com/statistics/1341097/investment-return-account-based-marketing-b2b-companies-worldwide/ (last visited November 22, 2024)
Perceived return on investment (ROI) from account based marketing (ABM) according to B2B companies worldwide as of November 2021 [Graph], Green Hat, July 18, 2022. [Online]. Available: https://www.statista.com/statistics/1341097/investment-return-account-based-marketing-b2b-companies-worldwide/
