Based on a study executed in late 2021, 80 percent of responding business-to-business companies worldwide stated that they definitely produced thought-leadership content for their marketing strategy on social media. Whereas for the majority of B2B-companies thought-leadership content accounted for approximately one-third of their total content, 17 percent of companies claimed that all of their content fell under this category.
Share of thought-leadership among content produced by B2B companies worldwide as of November 2021
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Share of thought-leadership among content produced by B2B companies worldwide as of November 2021
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The source describes the respondent sample location as follows: "nearly half of the respondents from North America, EMEA and Asia, and the other half from Australia."
The question was posed as follows: "Which response below best indicates the amount of 'thought-leadership' content you develop?""
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Green Hat. (July 18, 2022). Share of thought-leadership among content produced by B2B companies worldwide as of November 2021 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1341042/thought-leadership-content-b2b-companies-worldwide/
Green Hat. "Share of thought-leadership among content produced by B2B companies worldwide as of November 2021." Chart. July 18, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1341042/thought-leadership-content-b2b-companies-worldwide/
Green Hat. (2022). Share of thought-leadership among content produced by B2B companies worldwide as of November 2021. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1341042/thought-leadership-content-b2b-companies-worldwide/
Green Hat. "Share of Thought-leadership among Content Produced by B2b Companies Worldwide as of November 2021." Statista, Statista Inc., 18 Jul 2022, https://www.statista.com/statistics/1341042/thought-leadership-content-b2b-companies-worldwide/
Green Hat, Share of thought-leadership among content produced by B2B companies worldwide as of November 2021 Statista, https://www.statista.com/statistics/1341042/thought-leadership-content-b2b-companies-worldwide/ (last visited February 19, 2025)
Share of thought-leadership among content produced by B2B companies worldwide as of November 2021 [Graph], Green Hat, July 18, 2022. [Online]. Available: https://www.statista.com/statistics/1341042/thought-leadership-content-b2b-companies-worldwide/
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