Production of thought-leadership content by B2B companies worldwide 2021
Based on a study executed in late 2021, 80 percent of responding business-to-business companies worldwide stated that they definitely produced thought-leadership content for their marketing strategy on social media. Whereas for the majority of B2B-companies thought-leadership content accounted for approximately one-third of their total content, 17 percent of companies claimed that all of their content fell under this category.
