Production of thought-leadership content by B2B companies worldwide 2021

Share of thought-leadership among content produced by B2B companies worldwide as of November 2021

CharacteristicShare of respondents
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Statistic: Share of thought-leadership among content produced by B2B companies worldwide as of November 2021
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Green Hat

Release date

July 2022

Region

Worldwide

Survey time period

October and November 2021

Number of respondents

550*

Special properties

*B2B organizations

Supplementary notes

The source describes the respondent sample location as follows: "nearly half of the respondents from North America, EMEA and Asia, and the other half from Australia."

The question was posed as follows: "Which response below best indicates the amount of 'thought-leadership' content you develop?""

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