Distribution of online marketplace visitors in Ghana 2020, by age

Published by
Doris Dokua Sasu,
Nov 20, 2023
In 2020, Ghana's young population made up the largest group of online marketplace visitors in the country. Specifically, most visitors were aged 25 to 34 years, which held more than 34 percent of the total share of visitors. Also, about 22 percent of the web visitors were between the ages 35 and 44, the second largest group. Overall in Ghana, the most popular online marketplace is Jumia, which operates in several other African countries.

Distribution of marketplace web visitors in Ghana as of 2020, by age group

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Release date

2022

Region

Ghana

Survey time period

2020

Supplementary notes

B2B marketplaces for physical goods.
The release date is the date of access.

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Statistics on " E-commerce in Ghana "

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Overview

5

Online marketplaces and visitors

7

Payment systems

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Consumer search and preferences

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Jumia Food and online food delivery

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Topics

E-commerce in GhanaE-commerce in AfricaKey economic indicators of GhanaSocial media in GhanaInternet usage in Africa
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