During a survey conducted in France in 2022, 60 percent of responding influencer marketing professionals stated that it was the audience profile of influencers that was the main criterion for choosing influencers for a brand collaboration. Second came audience engagement with 48 percent of respondents finding it an important criterion, followed by creativity, with 32 percent.
Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022
Characteristic
Shares of social media usage
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Le Blog du Modérateur. (October 18, 2022). Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
Le Blog du Modérateur. "Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022." Chart. October 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
Le Blog du Modérateur. (2022). Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
Le Blog du Modérateur. "Leading Criteria for Choosing Influencers for Influencer-brand Collaborations in France as of September 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
Le Blog du Modérateur, Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022 Statista, https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/ (last visited July 22, 2024)
Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022 [Graph], Le Blog du Modérateur, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/