During a survey conducted in France in 2022, 60 percent of responding influencer marketing professionals stated that it was the audience profile of influencers that was the main criterion for choosing influencers for a brand collaboration. Second came audience engagement with 48 percent of respondents finding it an important criterion, followed by creativity, with 32 percent.
Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022
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Le Blog du Modérateur. (October 18, 2022). Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
Le Blog du Modérateur. "Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022." Chart. October 18, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
Le Blog du Modérateur. (2022). Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
Le Blog du Modérateur. "Leading Criteria for Choosing Influencers for Influencer-brand Collaborations in France as of September 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
Le Blog du Modérateur, Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022 Statista, https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/ (last visited December 30, 2024)
Leading criteria for choosing influencers for influencer-brand collaborations in France as of September 2022 [Graph], Le Blog du Modérateur, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1341026/influencer-criteria-brand-collaborations-france/
